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It’s Our Story
competition winners

About the competition

We asked students aged 11-18 in England and Wales to create a community campaign that would persuade people in their local area to take part in Census 2021. The standard of entries was very high, and we congratulate everyone who entered on their creative work.

We're delighted to announce the winner, who received £1,000 of IT equipment vouchers for their school and an online Q&A with Gogglebox star and TikTok celebrity, Tom Malone. The winner and nine excellent runners-up will have their entries preserved in the public catalogue of The National Archives.

See winners

Judging panel:

Entries were judged by an expert panel from across education, advertising and government. The judges were:

  • Laura McInerney, Education Journalist & Co-Founder of Teacher Tapp
  • Andrew Payne, Head of Education & Outreach, The National Archives
  • Karen Campbell-White, Deputy Director of Communications, Office for National Statistics
  • Nick Fuller MBE, President, EVERFI
  • Tom Firth, Managing Director, M&C Saatchi

Judging criteria:

Our brief was to write a campaign that encouraged census completion in each school’s local community. Winners were selected from eligible entries received and judged based on how they showed clear consideration of this brief. Entries needed to be directed at a specific audience with a clear and topical theme. This theme could be related to a specific local issue, such as transport or environment. All entries also needed to have a clear and compelling message, using a medium suitable for the audience.