Skip to content
ONS logo

Teachers toolkit

Go back

Sharing across your networks

With many students working remotely, it’s more important than ever for them to stay connected to their school and wider community. In order to help you share the resources widely and safely within your network we have developed some sample content and usage advice to help you to remotely inspire students and their families to the fullest.

Sharing the message with parents


Schools are asked to include details of the Census Secondary Education campaign in any e-newsletters or internal and external communications.

Example sample content:

Dear parents,

The census is a survey that happens every 10 years and the next Census Day is Sunday 21 March 2021. The information gathered in the census will help government, businesses and charities plan and fund services in our local area, including schools, healthcare and housing.

The Office for National Statistics (ONS) has launched the Census Secondary Education Programme to engage young people aged 11 to 18 years with the census. As well as staying connected by working together, they will explore the importance of data and statistics, and finding out what they can tell us about our society.

Over the next months in school, students will be introduced to the curriculum-linked programme, which is flexibly designed to work in the classroom and at home, and will be asked to create a campaign that encourages their community to take part in the census. This campaign will be part of a nation-wide schools’ competition where students will have the opportunity to win some amazing prizes for their school.

It’s really important that every household in our school community completes the census, so remember to complete yours on or before Census Day on 21 March 2021. To find out more, you can visit

Social media

Schools are asked to follow suggested guidelines when talking about the Census Secondary Education Programme on social media, in order to amplify engagement and provide inspiration. Images, a digital badge and logos can all be found on the website for use on social media.

Please use #Census2021 in all posts and, where appropriate, include the website url:

Tag @Census2021 where possible:

  • Twitter:
    • @Census2021
  • Facebook:
    • @census2021

Sample posts:

  • Our students are learning why the census matters, and encouraging our community to take part in #Census2021
  • Our students are learning how the census can tell the story of our local community. Fill in your census form and play your part in @Census2021.
  • Our students are learning the importance of being active citizens for #Census2021, and how filling in the census can help benefit our local community. Fill in your census form by 21 March 2021.
  • This Census Day, our students are encouraging our community to fill out #Census2021 and help our area be part of the story.


You can download imagery to use on your social channels. Please credit the Census Secondary Education Programme for all images. You could also use images of your students working with the resources or showing their finished work.

Sharing the message with your wider network

Public relations

The Census Secondary Education Programme may generate public relations opportunities in the run-up to Census Day and on the day itself.

Please download and use the press release template to help promote the launch of your school’s involvement to media outlets. Copy the release into the body of the email, as well as attaching a copy. If you wish to do this, please copy in, who can support with any press queries and comms.

Tips for approaching the Press

There are lots of different types of local media you can approach. They include:

  • Daily and weekly newspapers
  • Local radio plus website
  • Monthly or quarterly regional magazines
  • Local blogs and neighbourhood newsletters

Here are some other useful tips when sending a press release:

  • If you are sending a press release and photo after an event has taken place, do so the same day as the event ideally.
  • Ensure your photos are not so big that they end up in a journalist's junk folder. If you're not sure, send them a Dropbox/WeTransfer link for the images.
  • Send press releases by email and put the content into the body of the email, as well as sending the release as an attachment.
  • If you are sending a release to a daily or weekly publication, send your email as early as possible in the morning.
  • Tailor your press release to your local area so that it is very clear that the release is about the area the journalist covers.
  • Put your email and contact details in the email.
  • If you aren't sure which journalist to contact, search the publication on Twitter where the relevant journalists are likely to have profiles with their email addresses.
  • Make sure the subject line of your email states clearly the publication and your local area so that the journalist knows it is relevant to them.

Census Press Release Download assets